The Aladdin Theater was originally called the Geller’s Theatre when it opened in 1928. It became the Aladdin in 1934 and with the birth of film, started serving as a family movie emporium before taking a major detour in the 70’s and into the 80’s as an adult movie theater (the number one exhibitor of the X-rated classic Deep Throat). In 1993 Showman began promoting events in the theater and thus began its rise as a Portland destination for live music and comedy and is owned today by True West.
True West produces concerts at the Aladdin Theater, Revolution Hall, the Oregon Zoo Summer Concerts Series and the Woodland Park Zoo Summer Concert Series (Seattle), as well as other venues throughout the Pacific NW. True West also provides festival and event services for a wide variety of public and private events.