About Us

Our Story

The Aladdin Theater was originally the Geller’s Theatre when it opened in 1928. It became the Aladdin in 1930 and was a vaudeville house, playing host to the likes of Jack Benny. The birth of movies saw the demise of vaudeville in the mid 1930’s. For the next 40 years, the Aladdin served as a family movie emporium, before taking a major detour in the 70’s and 80’s serving as an adult movie theater (the number one exhibitor of the X-rated classic Deep Throat). The Aladdin Theater was purchased and renovated by Paul Shuback, of Shuback’s violin shop, in the early 1980’s and in late 1993 Steve Reischman and Sally Custer (then of promotions company Showman, Inc.) began promoting concerts in the theater and thus began it’s rise as the destination in Portland for live music and comedy. Current owner Mark Adler, of True West LLC, continues to build on the many successes of the Aladdin promoting great shows at the Aladdin and in many of Portland and Seattle’s best music venues.